We welcome you to become a part of our San Juan family by becoming a partner. Spirit of San Juan Bautista is a 501c3 membership organization designed to promote San Juan Bautista. Membership is made up of tourism-serving organizations and businesses such as city, county, lodging, hospitality retail, and attractions. Meeting the first Monday of the month, 9am Inaka Restaurant. Liability, Directors, and Officers Insurance provided by The Hartford.

Established in 2011, San Juan Committee began as a committee under the San Benito Chamber of Commerce. In January 2015, the San Juan Committee filed for and became their own 501(c)(3) nonprofit. In 2018 with encouragement from San Juan Bautista City Council we filed a fictitious name statement and adopted the dba San Juan Bautista Business Association. We have once again amended our name to reflect the community's enthusiasm and reduce conflict.  Our name going forward is:


EIN 47-3176537

Since 2015. SJBBA tourism promotion efforts have been designed to increase visitation to the city and generate increased tourism revenues, taxes, and employment. Marketing is designed to complement stakeholders’ individual efforts and provide opportunities they aren’t participating in on their own.

The mission of  Spirit of San Juan Bautista is to promote economic vitality while maintaining the charm and history of San Juan Bautista.

Board of Directors 2022-2024

Jill Glass Pagaran –  President
Fran Fitzharris –  Vice President, Brewery Twenty Five
Bob Quaid – *Treasurer, Retired
Heidi Balz – *Communications Coordinator, Retired
Wanda Guibert – SecretarySJB Historical Society (Pres.)
Bev Meamber, Retired

Margot Tankersley, Margot's Ice Cream Parlor
Melinda Cable, Plaza History Association
Sarah Griss, Lolla Café
Lori Wilson, Bear's Hideaway
Monica Lopez Ramirez,   18th Barrel Tasting
LeeAnna Brothers, Inaka Japanese Restaurant
Rhonda Io,   Inaka Japanese Restaurant
Eduardo (Eddie) Hernandez, Posada Hotel
Leslie Jordan Mayor, San Juan Bautista
Debbie Hernandez, Sweet Pea Antiques

San Juan Bautista Business Association

Rhonda Io, Sara Griss, Wanda Guibert, Debbie Hernandez, Monica Rameriz, LeeAnna Brothers, Lori Wilson, Melinda Cable, Bob Quaid, Jill Pagaran, Heidi Balz, Margot Tankersley, Edwardo Hernandez, Fran Fitzharris,

Not pictured: Leslie Jordan

Please fill out the form below to join the San Juan Bautista Business Association (SJBCBA).